Wilder, Kentucky, Jun. 02 /Jeff Johnson/ -- Is there a resurgence in the popularity of telecommunications providers that compares with the late 1990's? The answer may surprise you. Since the crash of the Internet bubble, struggling telecoms have seen Darwin in action as many companies were forced with the choice of bankruptcy or forced consolidation. However, some companies chose the road less traveled: innovation. By offering customers more for less, many small to medium size business customers are finding that they can upgrade to integrated T1 service for the same cost of five regular phone lines.

One might think that, given the cost - benefit analysis of the integrated T1 value proposition, more businesses would be changing over to the new platform. However, the rate of adaptation is rather slow. Rob Butler, head of the Telecommunications Research Institute, thinks that "phone companies have a problem with trust amongst their user base. For many years, customers have dealt with increasing rates, long hold times, and frustration in general. Now, it appears, the ice is finally starting to melt and customers are opening themselves up to new technology.

The same basic economic model described in the book "Blue Ocean Strategies" is now being applied to telecommunication services being offered to small businesses across the country: more value for less money. According to many industry watch dogs, hundreds of thousands of business will dump their POTs lines in favor of dynamic integrated T1 service within the next 12 to 24 months, saving money in the process. With the introduction of sub-$475 dynamic integrated T-service, customers are now able to receive up to 1.5 MBPS of high-speed Internet with 24 digital phone lines all on one line, for less than what they pay now for 5 regular phone lines" Stallions continued.

Given the fact that many companies still to this day have yet to make the change to digital SIP-trunking enabled dynamic T1s, one must ask why the delay? The value proposition that dynamic adds and the economic benefits are there, however, the technology is slow to be adopted by mainstream corporations. One reason for this lag is the bad reputation that telecom companies have built for themselves through the meltdown of the industry from 2000 to 2003, when many companies either went out of business, merged with other larger companies, or just hunkered down and weathered the storm. Now that the industry has made great strides to stabilize by offering better rates, better products, and better customer service, small business owners are gradually starting to listen to the presentations being made by consultants and inside sales agents. With that increase in confidence, and with the growing number of testimonials being offered by happy customers, businesses are becoming less reluctant to make the jump.

Definition 1. - The T1 (or T-1) carrier is the most commonly used digital line in the United States, Canada, and Japan. In these countries, it carries 24 pulse code modulation (PCM) signals using time-division multiplexing (TDM) at an overall rate of 1.544 million bits per second (Mbps). T1 lines use copper wire and span distances within and between major metropolitan areas. A T1 Outstate System has been developed for longer distances between cities.

Definition 2. - The T-carrier system, introduced by the Bell system in the US in the 1960's, was the first successful system that supported digitalised voice transmission. The original transmission rate (1.544 Mbps) in the Wilder T1 line is in common use today in ISP (Internet Service Provider) connections to the Internet

Definition 3. - A type of high speed Internet connection that provides a great deal of bandwidth. Many businesses lease T1 lines to connect to the Internet, but because they are expensive and offer more bandwidth than most small businesses and homes need, they are not realistic solutions for small and low-demand Internet users.

Definition 4. - A high-speed digital connection capable of transmitting data at a rate of approximately 1.5 million bits per second. A T1 line is typically used by small and medium-sized companies with heavy network traffic. It is large enough to send and receive very large text files, graphics, sounds, and databases instantaneously, and is the fastest speed commonly used to connect networks to the Internet. Sometimes referred to as a leased line, a T1 is basically too large and too expensive for individual home use.

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